the camp credo

who we are?

Beauty Brand Camp is a beauty branding and retail sales management firm that specializes in crafting intentional retail sales and business development strategies for multicultural cosmetic, haircare and skincare brands. Beauty Brand Camp is committed to negotiating the best terms in retail, managing these relationships to scale and providing a unique point of view on digital and social media platforms. We at Beauty Brand Camp are committed to leveraging our the extensive network domestically and globally to build an ecosystem of experts.

Beauty Brand Camp is known for curating and executing unique branding initiatives that resonate authentically with the multicultural audience. This includes sponsoring culturally relevant fashion shows at NYFW to executing an award winning documentary that was featured on HBO Max called 'The Beauty of Blackness.' This in turn converts to sales and solidifies the brands' presence in their respective retailers.

Founded by Crystal Peters, a beauty marketing and sales executive with over 15 years of experience in the business development, startup and tech sectors. Crystal is also a 2023-24 Beauty United Fellow and is associated with Cleveland Avenue (Venture Capital Fund) in Chicago and The BrainTrust Founders Studio in Los Angeles.

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the intersection of beauty + culture